In the Spring of 2018, my school's National Student Advertising Competition team created and pitched a campaign for Ocean Spray called "Ride Your Wave." Our Ocean Spray "cran-paign" won a Silver Addy award from Ad Club St. Louis in 2019. 

Above and below are proposed product labels that were part of the campaign. 

This redesign was created to make the products more visually appealing to increase sales among the Millennial demographic.